This past spring GNC launched “Whole Body Health” products attracting “fit and active” women. According to GNC, these products are a “one source solution” for women. They are “pill packs” that provide an easy and convenient way to get your needed nutrition. They were formulated to help women reach their athletic, health and weight management goals. “You can improve your health, optimize your workout or energize your life”
These WELLBEING vitamins can be found at any GNC store, online or some local drug stores. They are distinctively designed for women: the “vita-pack” contains soft gels and capsules, they are smaller and easier to swallow, and have appealing flavors that come in an assortment of feminine colors (with coordinating packages of course). These GNC products were developed by scientists, health professionals and wellness experts and have gone through clinical trials to achieve the “best quality” line for women.
I chose to blog about this product when I came home the other day and saw that my roommate bought it. I asked her about it and her response was “they got me, their pink packets”. So I guess it works. Their tactics for attracting women has been accomplished. Oh the beauty of marketing!
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