FLING CHOCOLATE – Fling “naughty but not that… naughty”
Chocolate for women
A shimmering indulgent new chocolate truffle treat with under 85 calories per finger.
An image of FLING Chocolate came-up on my computer screen a few days ago while I was on the internet. The item is basically a candy bar wrapped in cute pink paper. According to the advertisement, Fling was created “to celebrate the female spirit; naughty, flirtatious, and alluring nature…” That alone was enough for me to post it on our blog.
What is a FLING?
FLING chocolate finger is a new product for women that consist basically of a truffle covered by a crispy layer of chocolate. Fling is supposed to look as glamorous as the women it is made for, and women who eat it are encouraged to “go ahead and be fabulous… go curly… lick the wrapper…shake things up… nobody’s looking”.
If that is not enough to convince women to purchase this new candy bar, the advertisement tells them to “have this chocolate in private… in the office, in the bedroom…” because chololate FLING women are spontaneous.
Fling is owned by Mars Snackfood US Incorporated, one of the world’s leading food manufacturers with more than $7 billion in annual sales from food, snacks, and pet care products. Some of Mars brands are M&M, Kudos, Milky Way, Dove, Sneakers, Uncle Beans, and Starbucks, among many others. Mars website claims that it uses sustainable cocoa and it is very proud of its legacy of chocolate making excellence. The company also ensures their pursuit to understanding everything related to the history of cocoa by making their chocolates in the authentic tradition. In my opinion, I think that the creators of this advertising campaign and all its "femenine" parafernalia cannot be serious. I also wonder if a real chocolatier would need to represent their female customers looking and acting is such a way…
And the best FLING chocolate goes to…
To my surprise, there is an actual blog of women on face book who eat and talk about FLING TM, and there is even a Fling’s Award! As I scrolled down the page, next to the picture of a beautiful model a text reads: “Lo Bosworth character's life style is all about indulging –nights out, dinners, gossip! That’s why FLING chocolate has selected her for its best Fling award!”
For those interested, FLING can be purchased at CVS pharmacies, Ralphs, K. Mart, and Rite Aid. It comes in three flavors: hazelnut, milk chocolate, and dark chocolate and the price is $3.49 per pack of 10 individually wraped chocolates.
Chocolate for women
A shimmering indulgent new chocolate truffle treat with under 85 calories per finger.
An image of FLING Chocolate came-up on my computer screen a few days ago while I was on the internet. The item is basically a candy bar wrapped in cute pink paper. According to the advertisement, Fling was created “to celebrate the female spirit; naughty, flirtatious, and alluring nature…” That alone was enough for me to post it on our blog.
What is a FLING?
FLING chocolate finger is a new product for women that consist basically of a truffle covered by a crispy layer of chocolate. Fling is supposed to look as glamorous as the women it is made for, and women who eat it are encouraged to “go ahead and be fabulous… go curly… lick the wrapper…shake things up… nobody’s looking”.
If that is not enough to convince women to purchase this new candy bar, the advertisement tells them to “have this chocolate in private… in the office, in the bedroom…” because chololate FLING women are spontaneous.
Fling is owned by Mars Snackfood US Incorporated, one of the world’s leading food manufacturers with more than $7 billion in annual sales from food, snacks, and pet care products. Some of Mars brands are M&M, Kudos, Milky Way, Dove, Sneakers, Uncle Beans, and Starbucks, among many others. Mars website claims that it uses sustainable cocoa and it is very proud of its legacy of chocolate making excellence. The company also ensures their pursuit to understanding everything related to the history of cocoa by making their chocolates in the authentic tradition. In my opinion, I think that the creators of this advertising campaign and all its "femenine" parafernalia cannot be serious. I also wonder if a real chocolatier would need to represent their female customers looking and acting is such a way…
And the best FLING chocolate goes to…
To my surprise, there is an actual blog of women on face book who eat and talk about FLING TM, and there is even a Fling’s Award! As I scrolled down the page, next to the picture of a beautiful model a text reads: “Lo Bosworth character's life style is all about indulging –nights out, dinners, gossip! That’s why FLING chocolate has selected her for its best Fling award!”
For those interested, FLING can be purchased at CVS pharmacies, Ralphs, K. Mart, and Rite Aid. It comes in three flavors: hazelnut, milk chocolate, and dark chocolate and the price is $3.49 per pack of 10 individually wraped chocolates.
Wow...if that's not overtly sexual, I don't know what is. How credible do you think this FLING blog is? It sounds like a badly disguised advertising campaign to me, but what do you think?
ReplyDeleteThis ad kills me. How can they claim FLING is only for women? The part about the women who eat it being spontaneous and whatnot. It's such a typical way to portray women. Either they're harlots or they have to be impossibly beautiful and and feminine. I agree with you, a real chocolatier would not need to objectify women to sell their product.
ReplyDelete