A very common kitchen appliance company, KitchenAid, now offers virtually every kitchen appliance and tool in pink. KitchenAid is in support of finding a cure for breast cancer. They donate money for every pink breast cancer item bought. light pink is the official color of most breast cancer organizations and as we have discussed in class pink is a "classification" of girl. According to the stereotype females do most of the cooking so these products sell.
Some of the pink products include pink mixers, cutting boards, knifes, plates, can openers, tea kettles, aprons, and spatulas. Each of these products are more expensive then normal KichenAid products by at least a dollar. Ever time you purchase a pink cookware for the cure item $5 is donated to Susan G. Komer for "the cure" association. This product along with most cookware is geared towards women since they are known to be the chiefs in most households. KitchenAid products are known to stand up well and their Cookware for the Cure is flying off the shelves, even though it's pricier. The real question is are most people buying this to support breast cancer or to have the pink kichen appliances. I wonder what would happen if they were not pink but just supported breast cancer, would people then spend the little extra to support the cause.
Cristina, I really enjoyed reading your post about KitchenAid and its support of finding a cure for breast cancer. You posted an interesting question at the end of your post by stating would people still spend more on the product and the cause even if the item wasn’t pink? Well, I think our minds are conditioned obviously to associate pink with women, therefore I think it attracts more women to the item. For example, if the item was white, then possibly both females and males could by the product. The problem is when you look at the color white it doesn’t spark to the idea to think about women, therefore breast cancer amongst women is not kept in mind. I personally would spend the extra money for the cause regardless what color the product was.
ReplyDeleteNelly Aivazian